Writing for Impact.
Audiences change. My ability to break down where they are in the decision funnel - and what they need to do next doesn’t. Whether it’s writing a professional book, blog post or product description, the audience and the timing is the focus. And fundamentally, what do I want them to do next?
Flexible communication.
Building.
A comprehensive overview of the skills product managers use to succeed. The goal was to deliver a hands on guide to all key skills. And promote the company. Product Management for Dummies achieved this goal.
One group transitioning to product management skills told me that they would pick the next skill, read the chapter and convene in a conference room to work through the skill together.
SEO.
Writing for SEO effect is … interesting … and incredibly effective. Over 25% of visitors to the 280 Group site come from SEO searches.
The initial pillar content site was 60 pages of great resources for product managers. It has expanded over time and continues its role of attracting potential customers to the brand.
Targeted blogs.
Content + SEO drives site visits. Keeping your finger on the pulse of what matters to your customer - and how to explain complex ideas so that they can be adopted more easily.
For two years, my blog posts were the most visited blogs on the site. Adding simple yet valuable lead magnets increased their effectiveness for the company.
Communicating well on behalf of your company is what sets the good product manager or product marketing manager from the excellent one.
Writing that makes a difference
Authoritative presentation skills
Sales participation that convinces customers